After a grand launch in Mumbai, Mahindra has brought the Maxximo Mini Van to Tamilnadu today. The minivan is based on the Maxximo platform and is powered by Mahindra’s advanced C2 CRDe diesel engine. Set to re-define the entry-level contract carriage ad stage carriage segments, the Maxximo Mini Van is priced at Rs.3.23 lac (BS3, Ex-showroom, Tamilnadu).
Speaking on the occasion, Mr. Vijay Nakra, Vice President-Sales (Automotive Division), told that the Maxximo Mini Van was created to be a game changer. The company is sure of the recent product will recreate the success of Mahindra Maxximo, which holds around 20% of the market share. He said that the Mini Van is being targeted on the segments of stage carriage, tour & travels, city taxis and schools. When quizzed about the expected demand and production capacity, Mr. Nakra said that the current production capacity is 2000 units/month and can be increased significantly according to the demand. Also on the pipeline are alternative fuel options such as CNG for the Mini Van and other products.
Mr. Mahesh Kulkarni, General Manager-Marketing (Automotive sector), pointed out the need gaps that Mahindra has identified in the markets from the customers and designed the Mini Van to fill those gaps. The Maxximo Mini Van comes as a bridge to give the customers:
The Maxximo Mini Van boasts of a stylish van design and a proper hard-top body. The attractive front grille and futuristic, clear-lens wraparound headlights give the Mini Van a distinguished on-road presence. It is available in two attractive colour options –Diamond White and Appy Red.
The Maxximo Mini Van comes with a wide-body design to comfortably seat eight adults. Ergonomically designed and well-cushioned seats reduce the fatigue of long journeys, while the well-thought out butterfly windows provide good ventilation. Maxximo’s Independent Front Suspension system absorbs the shock and bumps of the roughest terrain and the cable operated gear-shift gives a smooth car-like feel while changing gears.In addition to a spacious passenger cell, the Mini Van offers ample luggage space as well.
The Mini Van comes with the proven C2 CRDe diesel technology that powers the Maxximo today. Along with superior pulling power of 25 HP and a top speed of more than 70 Kmph, the Mini Van offers best-in-class fuel economy of 18 Kmpl, implying an ideal balance of power and economy for the customer.
The Mini Van provides 360-degree-safety with a monocoque body, a proper roof and a fixed-glass rear door. Unlike other offerings in the segment, the Mini Van’s monocoque body is made of bigger box sections. This provides greater roll-over strength and greater resistance to roof-crush. Furthermore, the doors are constructed with intrusion beams to protect occupants in the event of a side-impact. Twin LSPV (Load Sensing Proportioning Valve) brakes, not seen on competing offerings, provide effective and precise control while braking and booster-assist reduces the effort required by the driver while braking.’
With the help of the advanced technology present, the Mini Van reduces costs of maintenance and enhances fuel economy. These factors assist in increased profits to the customers and help them to prosper.
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