The Honda Amaze, which has been a fierce competitor amongst its peer cars, has now been reported to have crossed 1 lakh sales within 16 months of its launch. This makes the Honda Amaze the fastest in the segment to have reached this sales figure.
Honda Amaze sedan, which made its entry a year back, is now celebrating its one year anniversary, and to celebrate this milestone, the company has launched a Honda Amaze Anniversary Edition. The Amaze sedan, which was the company’s first product to have a diesel engine, had received tremendous response since its launch in the country.
Honda Cars India has started the production of cars from its Tapukara Plant in Rajasthan. The first car to roll out from the new plant was a Honda Amaze and the ceremony was attended by Rajasthan Chief Minister Ms. Vasundhara Raje and Mr. Yasuhisa Kawamura, Minister & Deputy Chief of Mission, Embassy of Japan in India. Honda has invested Rs.3526 crores in the Tapukara plant, which is spread over 450 acres and employs more than 3200 associates. With an installed production capacity of 1.2 lakh units, Honda Cars India’s total production capacity now stands at 2.40 lakh units per annum.
Honda Amaze has taken the Indian auto market by a storm ever since its launch. The first Honda car in India to feature a diesel engine under its hood has been a crowd puller for Honda Cars India Ltd. (HCIL). And now, the company has announced the new ‘SX’ variant that comes with a few added safety features.
Honda Cars India Ltd sold a total of 5,493 units in India in December 2013 posting a 30% sales growth over 4,242 units sold during December 2012. Honda Amaze and Honda Brio accounted for most of the sales by selling 4458 units and 1026 units respectively. The company also registered an overall growth of 66% in April - December 2013 with 85,656 units as against 51,478 units during the period April - December 2012.
It’s a known fact that the Honda Amaze has become a sensation in the Indian auto market. The sedan has taken the market by a storm and the introduction of a diesel variant has added to the charm of this winner. But this success of the Honda Amaze led to longer waiting periods, as the demand for the sedan grew by leaps and bounds. And this had been a major concern for prospective buyers.
Honda Cars India Ltd. (HCIL) has sold a total of 9,332 units domestically in the month of November 2013 posting a sales growth of 151% as against 3,711 units sold during the Nov’2012. The company also registered an overall growth of 70% in April-November 2013 with 80,163 units as against 47,236 units during the same period last year. Honda Amaze made for over 80% of sales with 7598 units sold while Honda Brio accounted for 1712 units and 22 units of Honda CR-V were purchased.
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