The Chennai-based Nissan Motor India Private Limited, the local arm of the Japanese car major Nissan Motor Company is contemplating on launching its Datsun brand of cars in India by July this year. For more than three decades Datsun is present in the automobile markets such as India, Indonesia, the Middle East, Russia and South Africa. Nissan is in fact, planning a second avathar of Datsun with a new nameplate at the global premier in New Delhi some time in July. According to Nissan, the Datsun cars meant for India will carry a price tag of around Rs 400,000.
Nissan is in a consolidation phase now in India. It has a good product mix and have carved a niche for itself. The alliance with Renault is also yielding humungous results. In addition to that, the Japanese automaker is bringing Datsun brand of cars in the mass market. Clearly, the gameplan is well set and Nissan is aiming at climbing a couple of notches in the near future. Eventually, Nissan and its alliance companies put together is targeting to reach the top spot in the country. Datsun will be a typical sub compact car that will take on the might of vehicles including Maruti Suzuki WagonR, Chevrolet Beat and Hyundai i10 in the fiercely competitive Indian automotive horizon.
Nissan will initially be focusing on offering the no-frills hatchback, christened as Datsun K2 to the Indian patrons. Datsun K2 is a five-door hatchback, powered by a 1.2 litre, three-cylinder petrol power mill from the Nissan Micra platform. In the long run, Nissan might as well consider in developing a diesel model, but certainly not on cards for the Indian market right now. Nissan had recently asserted that its K2 model be the leader in that genre both in terms of fuel economy as well as in terms of space management, vis-a-vis, its competitors.
Industry grapevines have it that Nissan would be selling Datsun models through Nissan's own dealerships across the country. Also on the cards is the setting up of a slew of Datson stores in major cities that will have only Datsun brands. What is more, the first model from Datsun's stable is likely to be rolled out in the country during the second half of next year with the price ranging between Rs 300,000 to Rs 350,000.
Vincent Cobee, Vice President (Corporate), Datsun Business Unit told media recently: "India is a highly competitive market and it is no longer going to be a picnic for us. Nevertheless, we are confident that the brand Datsun will win the confidence of Indian masses with its quality, efficiency and comfort".
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